Internet Marketing Tips - The Whole Truth?

I have absolutely no doubt that this article is going to cause a ruckus with some people. In fact, I can already see the hate mail coming. Well, that's okay. I can take the heat. A lot of what you're going to read here, about the "whole" truth is going to shock you. Don't say you haven't been warned.

Okay, so what exactly am I talking about when I say the "whole" truth? Well, the best way to explain it is with an example to start and then we'll get into the specifics of why things are done like this. Once you see the process, you'll understand the reasons behind it. At least after I explain them you will.

Let's take, as an example, that great commercial that Jerry Stiller is in. You know the one I'm talking about, with the checking account. He talks about how we're earning bupkis on our money and that by using this particular checking account, we can get five times the national average. That all sounds well and good until you realize that the national average is a joke and five times bupkis is STILL bupkis. But it's great advertising because they don't actually tell you what the interest rate is. They just say five times the national average.

It's what we call less than full disclosure. And you can look at just about any product or service being sold today and you'll find the same thing... less than full disclosure.

All of these "how to make money online" products that talk about all the money that you can make, and even show screen prints and videos of all the money THEY'VE made. It's all true. You CAN make a lot of money online. I'm living proof of it. But what they DON'T tell you is how much work you have to put in to MAKE that kind of money. That's always left off of the sales page.

Again, this is less than full disclosure. And a lot of people don't like this. They think it's unethical. They think it's slimy. They think these marketers should all be taken out to the back of a barn and shot. But what they DON'T understand is that...

It's NECESSARY.

Huh? What's that you say Wags? Marketers have to lie?

No, that's NOT what I'm saying. I'm saying that marketers have to hold back certain pieces of information about their product or service.

Before you get ready to lynch me, you might want to read the rest of this. There are two reasons why.

Reason number one is obvious. Full disclosure means less sales. Like it or not, if you tell people every little thing about your product, all the pros and cons in minute detail, prospects won't buy. There are several reasons for this that I will get into as part of reason two, but for now, suffice it to say, if you plan on full disclosure, you're going to lose money... lots of it.

Okay, so let's get into reason number two.

Reason number two is not so obvious but it is something that you will learn the more you get to know people. Prospects don't WANT to know the whole truth.

Think about it. When you were a little kid and got sick and your mother said to you, "Take your medicine, it will make you feel better" did you WANT her to tell you that it tasted like crap? I know I sure didn't. Yeah, I found out when I took it, but at least I took it. If she said to me, "This tastes so bad you're going to throw up" would I REALLY take the medicine? I somehow doubt it.

And you can apply this to just about any product or service out there. People don't want to know about all the problems they can have after buying their shiny new Lexus, even though it's been touted as the best thing on the planet on four wheels. We know there is a chance it can break down at some point, and probably will, and give us all sorts of headaches. But right now, we just want to drive that luxurious automobile.

Humans bury their heads in the sand over a lot things because the truth hurts. We don't want the WHOLE truth. Just tell us the parts that are going to make us feel better.

If my first info product that I bought told me that I would have to work 14 hours a day to become successful, would I have ever bought it in the first place? I seriously doubt it. Sure, I was disappointed when I found out that there was work involved in making money online, but making that money was important enough to me to actually DO the work.

Go on. Look at all the appliances and contraptions you have around your home. Write down all the problems you've had with them, or potential problems you COULD have with them and tell me how many of those you were told about when you bought them.

Truth in advertising only goes so far. Anybody who thinks differently is delusional. Nobody says, "This product does XYZ really great BUT you can have ABC happen to it or go wrong with it."

The ONLY products where they now HAVE to do this are medications because of the potentially deadly side effects. But no real estate agent is going to tell you that the new home you're thinking of buying just happens to have a running railroad in back of it unless you notice the tracks and ask. And even then, they might say, "Eh, it doesn't run very often."

Yeah, right. Been there, done that.

But then we probably wouldn't have bought this home that we love so much. And today, the railroad doesn't run anymore or hardly ever.

Point is, if you plan on telling your prospects everything, human nature being what it is, prepare to lose a lot of sales.

To YOUR Success,

Steven Wagenheim

Social Marketing to Enhance Your Brand's Visibility

Companies are adopting unique search marketing strategies these days to get an edge over their competitors. In addition, they wish to make their presence felt on the international platform for attracting potential customers from around the world. The Internet has emerged as a boon for people. It is a dynamic, reliable and affordable medium that is used to inform prospective clients about the products or services. You will find numerous social marketing websites aiding companies to enhance their visibility among the customers. This marketing technique has emerged as the ideal option for companies due to its usefulness in enhancing sales and revenue. More and more people these days are using this technique to attract customers.

Social marketing is a buzz these days. It is the latest marketing technique adopted by many social media marketing companies to attract potential customers who access social networking websites frequently to buy products and services. In addition, it has become necessary for all companies to make use of these tactics to attract their prospective as well as existing customers. Marketing has always been necessary to boost the business' sales. Improper or no marketing will lead to losses. Traditional methods of advertising were time consuming and expensive. With social marketing you do not need to spend a fortune to reach out to a larger audience. More and more companies these days are willing to take their business on social networking sites for grabbing the attention of maximum number of potential customers. This technique has done wonders for companies and various other firms want to benefit in the same way.

Social media has emerged as the best medium for marketing your products effectively to the masses. Millions of people visit these networking websites every day. People spend hours on these websites which increases the possibility of checking out advertisements, offers, and more. If you wish to make your online presence stronger then get in touch with a reputed social marketing company immediately. These companies are proficient in Internet marketing and marketing on social networking sites. They are well versed with marketing techniques that will bring you excellent results in the least possible time. These professionals make use of social networking sites including Facebook, Twitter, Stumble Upon, Google+ and more. For instance, they will create a free Facebook page and update the status on behalf of the company on a regular basis. Video hosting is another strategy they make use of. All these strategies will help to make the company name popular among the customers and make them want to purchase the products.

With the escalating popularity of social marketing among companies, many firms are promising to provide customers with the best services. However, some firms may fail to deliver. Carry out an extensive research and locate a reliable service provider known for offering exceptional social marketing services at competitive rates. Do not be tempted by advertisements. A reliable firm will have positive reviews and testimonials from satisfied customers. Check these reviews before making a decision.

Tips On How To Succeed Through Internet Marketing

Are you using internet marketing to build your company's brand awareness? I encourage you to carefully consider this opportunity. The following piece is intended to offer insight into the fundamentals of internet marketing and provide advice on creating winning marketing initiatives.

One feature that a lot of sites share is that they have a row of links along the top and bottom of each of their pages. These sorts of links are called site-wide links. A site wide link can make your page more user-friendly by allowing easy access to the important pages within your site. In order to convince them to buy a certain product, have a list of products on this page. Be sure to make site-wide links organized as a menu so that your visitors will be able to access other pages in your site easily. Make sure that you put exact descriptions of each page in the menu and that they are logically organized.

When optimizing your site for search engines, it's important to remember the HTML code that isn't shown to humans viewing your site. One key example of this is the meta tag. When crawling and indexing your site, spiders first "read" the content of your meta tags to learn about the purpose of your site. Focus on creating tags that are relevant to your site, and then add some alternative tags that will help you increase traffic. However, you shouldn't overuse meta tags. Only choose the best tags that will be utilized by your audience.

The "H" in HTML is used to show how important a piece of text is. These important tags will make the tagged text appear in bold font. Use each of these tags as the basis for titles and brief passages. Titles and subheadings can benefit greatly from the use of this tag. If you follow this method, it'll be much easier for readers to digest your site's content. And importantly, by using the H tags, the spiders that search engines use to index your site will be able to identify important text much easier. Always use keywords that are useful in your titles and sub-headings.

Keep your marketing efforts fresh to keep old customers engaged and to excite new ones. When implementing SEO techniques, don't forget to implement newer methods, not just conventional ones, to boost your sales. The next video that you post on the internet could become the next viral video, but it won't happen unless you start posting them. You might find that you have become the latest hot topic and that your information is reaching audiences far and wide. These "viral" episodes normally do not last long, but you can benefit from them when they do occur. It's impossible to know what will go viral, so just keep putting things out there. Just make sure that they are unique and funny! Post your material as often as you can to YouTube and other social media sites. Take the time to research and review other popular pieces of online content and see if there are any tips you can use for your own videos.

This is just a small selection of the internet marketing strategies that you can employ. Use these ideas as a springboard for your marketing strategies, and continue to think of ways to improve your campaigns on your own. Visit my blog, http://www.eliteonlinemoney.com to learn more, or check out the link in the resource box. Thanks.

Popular Ways To Utilize Internet Marketing

Internet marketing has changed the way companies are reaching out to potential customers. The days of print ads in magazines and newspapers are coming to an end with the advancements in technology. Most customers are more likely to see an advertisement online than anywhere else throughout their day. In order for companies to remain competitive, they must utilize internet marketing.

A great place to start your online presence is by creating a company website. These websites should typically list your contact information and the basics of what your business offers, plus any other important information that could benefit potential customers. A great tip is to use your website as an avenue to other ways your company markets online, such as social media.

Social media has revolutionized how companies interact and reach out to customers. These social outlets provide customers easier access to contacting a company and create more of an informal relationship between them. Many companies try to increase their online audience by providing special discounts to those who follow them on social media. A great thing about social media marketing is once a customer begins to follow a company, their advertisements will continually be seen, not just when looked for.

Email is another a great resource for those looking into online marketing. Companies can offer the customers the chance to sign up for email newsletters through their website. These newsletters can be a great way to advertise new merchandise or special sales. Encourage customers to volunteer their email addresses by promising special discounts only available to email subscribers.

A new way to market to customers is through their mobile device. This can be done through either an online app or through text messaging subscriptions. An app is a popular way to make your business more accessible. They usually provide the latest information from the company, as well as a way to purchase from the business. Text messaging subscriptions work very similar to the email subscriptions. Businesses can send these text messages using the internet, as well as have customers sign up online.

Using a search engine to market online is another way to get great results because of their popularity. This kind of advertising can done in a variety of ways, including pay per click and paid inclusion. Pay per click marketing is where the company will pay the search engine for all traffic brought in by them. Paid inclusion is a sponsored ad that will make your company appear first when searched.

Online banners are still a way to market online, although their popularity has decreased. These types of banners are often harder to see with the increase of pop up blockers. For a banner to be seen today, it has to be placed on the web page. A cost effective way for small businesses to break into online advertising is to place a banner on a local website or blog.

Internet marketing is beginning to take over the advertising world. The upcoming generation of customers is more digitally focused than ever before. The ways we are getting our information is continually changing and evolving to become more dependent on the internet. In order for companies to remain relevant, they must heavily consider using one of these types of internet advertising