In simple terms, advertising is representing your product in a favorable way to make consumers aware of it, and hopping they will buy it. If you have a business, such as selling bathrooms and bathroom accessories, they way you choose to advertise is crucial.
There are various advertising and marketing methods available to you today. This may include print media, television and radio, billboards and so on. A recent phenomenon that has revolutionized advertising is social media.
Facts about social media you did not know
Over 90% of all businesses that have a marketing department use social sites to market their products or services. Approximately 60% of marketers devote an equivalent of an entire workday just to develop and keep up with their social media advertising.
If you are wondering whether it is worth the effort, here is a fact for you; over 80% of companies that start using social media for marketing report an increase in exposure while 60% percent report and increase in sales.This might be due to the widespread use of these sites. Experts estimate that 43% of people between the ages of 20-30 spend at least 10 hours each week on social sites.
Role social media plays
Increasing goodwill and trustworthiness - Social sites allow your company to interact with customers, addressing their concerns, listening to their suggestions and informing them of new products and services. This will form a bond of trust between you and your customers.
Gaining new customers - Using social sites helps you gain new customers, whom you would otherwise not have reached. This in turn helps to boost your sales. Your sales increase will be significant given the high number of social site users.
Efficient product and service delivery - Since social media allows you to interact directly with your clients or customers, you will be able to learn their preferences and respond accordingly. This will also make your other marketing campaigns more targeted and easier.
The perception towards social media advertising is completely changing. It is no longer viewed as a passing trend but it has now become clear that this platform is here to stay. For almost all companies, maintaining a well-managed and strong presence on major social sites is necessary. Although having a company website is important, social sites have the necessary responsive and robust tools that supplement the company's website. There are strong reasons you should use this platform for marketing.
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