Do you think your ad is original? There are countless ads out there. It's important that your ad will be good enough for people to read it. So what kind of ads are most likely to be noticed? Any ad that promotes a service, product or even ideas that can help or solve your readers' problem.
Competition is tough. For sure whatever you are selling, someone is already selling that too. Advertising is about convincing customers to purchase from you. There's no need to have a one of a kind product but it must be noticeable in the eyes of your buyers. This is not a "hype". It's just plain good business.
You don't need to be dishonest. Just make it a point that your product or service can get someone's attention. Contemplate about those people that stand out. A good example of this is a teacher who inspired you. Or, what about your favorite celebrity?Definitely, they did something different and unforgettable. That's what your ad has to be - not "hype" in the negative, but the positive sense.
You can also add something to your ad to make it sound interesting: "Are Your Ads Boring Even You? Discover The Secret Of How To Write Compelling Ad Copy Now!" Be creative and come up with a better sounding ad that's not an exact copy of the others.
The only time advertising becomes effective is when people read what you write and understand it.
Another thing to remember is to make sure that the ad focuses on the customer and not on you. Let them know how they(customer) will benefit from using your service or product. The appearance of your ad is also essential. It has to be easy to read. You can use bold face or capital letter to emphasize a point.
Although creating a long copy can also work however, it's better to keep your sentences brief and simple. Don't let your reader's eye roam around!
Be extra careful when using abbreviations. There are many ads that were totally thrown off in meaning by not having words spelled out.
Lastly and most important of all, your ad should tell the reader what you want them to do. Include action verbs telling them to how to order or send an email. This is a fundamental rule that is often overlooked.
Once your ad is ready, remember to always spell check and proofread your ad.
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